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I think your greatest resource for information is your core player base. Ask them what keeps them there. Find out what *they* would do to encourage more players to come, with the caveat that the game wouldn't change to fit new ideas, *unless* those new ideas fit your stringent criteria for your game.
Hold a meeting, or maybe two if time zones are an issue, and get feedback from your players. I can assure you as a former GM and a long-time game player that your players will love you even more for the asking. People want to feel valued. This is your great opportunity to let your players shine, and it will only reflect back on you tenfold.
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