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There's no such thing as a mainstream text mud man. The closest any muds come to what you're talking about is Everquest, which is still a niche product in the wider games industry. All of us running commercial text muds are appealing to very very narrow niches of hardcore gameplayers. Comparisons to McDonalds are applicable for EA or SOE maybe, certainly not any text mud company including Simutronics (which dwarfs the rest of us in size and whose games I would not at all consider bland. DR and Gemstone III are quite good.)
--matt
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