Hmm, my answer doesn't appear so I guess I won't vote. What made me want to work at the mud I am at was a combination of things:
Although we are still small, the players and immortals all really care about each other.
The mud is mostly original and fun to explore as a player.
The coder is always adding new things.
The mud is very stable... most of the time. (see new things, above)
RP is fun and encouraged but not required outside of the PK system.
Most of all, I guess, I wanted to be there as an immortal because several of the existing immortals wanted me there.
'Nuff said.
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