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I agree if participation is not voluntary, but...
If participation in a "popularity contest" list were voluntary, just as it often is with rankings and reviews, and those MUDs who wish to participate support a standard mechanism for polling the active user count, then it could be done.
An occasional audit of the active user count would be needed to keep MUDs honest, but there's a degree of self-policing that would presumably occur between members of the list (just as there is for compliance with the voting rules).
I suppose the real question is whether enough MUDs would be willing to participate? I'd hazard to say there ought to be given that many do like to promote the size of their player base.
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