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I think part of the confusion is that when you say "advertising on other muds", those of us who have experienced players doing it in a disruptive fashion go GAH, NO. On one hack and slash I admined, people would make characters and then spam advertisements on channels like gossip. On Armageddon, though it's been rare, we have had one admin of another RP MUD get on and start OOCing that people should come play that game and promising them noble roles, which was pretty disruptive for everyone trying to play.
Posts on a board intended for that purpose makes perfect sense to me - I wasn't aware that's common to MUShes. But I wouldn't get on someone else's discussion board and advertise our game, and think it extremely rude when I've seen cases of other games doing it on ours.
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