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It's not illegal. You're thinking of a lawsuit brought by Geico against Google, which they settled. Geico was upset that Google was selling adwords that was Geico's trademark. It wouldn't apply to you because you can't trademark WoT stuff, and because you're not suffering any loss to sue for.
Yes, there are millions of people looking for online games to play, but very few of them will play text games. I know: I've spent tens of thousands of dollars advertising to non-text-MUDers. It's very expensive to acquire a new non-text-MUDer customer when compared to acquiring a new customer who already likes text MUDs. It's about 10x as expensive, in fact, and that's with our pretty Nexus client giving a good first impression to people used to graphical games. Most text MUDs require that people play either with a horridly ugly java client, download a piece of third party software (like Zmud) or use Windows telnet (*shudder*). That creates an even bigger barrier to entry for these potential customers.
In summary, depending on your situation, it may be worth advertising outside the text MUD market, but expect it to be -very- expensive in terms of customer acquisition as compared to acquiring existing text MUD players as customers.
--matt
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