[Brody]

Well, most game developers only go so far as to say they want their games to have "high replayability" and "stickiness." I've noticed them steering well away from the word "addictive." It's got a bad connotation with the knee-jerk crowd.

Of course, I agree that if I'm "addicted" to a game, it's my problem to solve. But if a developer openly says they want to addict people to their game in this increasingly litigious age, it's a little dangerous.