Well, for anything in-game, the solution isn't difficult: Log everything. At minimum, log everything an immortal does.
I'd also suggest that there's a reason sweepstakes, lotteries, and the like prohibit anyone working for them, their families, etc from participating. It's not that they think all their employees are going to cheat, but letting them participate in the lottery would create a greater incentive to cheat.
Same goes for immortals who have mortal characters. We simply don't allow it. People can still cheat for their friends, but our immortals are also required to cut off contact with their mortal friends (unless they know them irl of course, in which case that'd be unreasonable) to further reduce the temptation to cheat.
In Aetolia recently, an immortal was caught selling gold for real world dollars. I think he only made about $60 or $70 before he got caught and removed, but the presence of simple-but-complete logging made proving the allegation an open-and-shut kind of thing.
--matt
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