[Milawe]

Very true. Part of the reason for creating these brands is so that they're recognizable in any language. When traveling through Thailand, all soft drink cans are printed in Thai, but all of them are highly recognizable. They don't even bother to print McDonalds anywhere in Thai or in English. You just see the arches from a mile away.

One of the points to establish in any game, I suppose, is when a certain thing has reached that kind of critical success in a game. For example, when is Excalibur known as Excalibur rather than "black-hilted longsword engraved with silver".

In my gardening case, the character would know Miracle-Gro as a specific brand of fertilizer, but do I need to convey it to the players differently? Does it need to be more like the following:

Miracle-Gro, a bag of fertilizer