[Newworlds]

While I understand your points, Plamzi, my understanding of the OP's original question related entirely to marketing (how to keep current customers while bringing new ones in). This is a standard customer retention while obtaining new market share and involves practices done in the business industry and taught in sales and marketing on the most basic levels.

If Devs/Admins do not care about marketing or understand it then there is nothing you can tell them to help them other then to point them to a sales/marketing class.