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I think there are three main target audiences for text-based games that are quite large:
1) Fantasy and science-fiction fans/readers/moviegoers
2) Players of traditional "offline" RPGs (AD&D etc.)
3) Existing online gamers (MUD, MMORPG or otherwise)
A large segment of (at least) the first category may be virtually untapped. And this base is growing all the time with the massive successes that movie series like Lord of the Rings or the Matrix have brought to the general public. Let's face it: people who find it interesting to watch a movie or read a book on the theme would probably like to experience "being in" such a world, as it were. Many of these people are unaware of text-based games or even RPGs in general, and that is perhaps where marketing efforts would be most successful.
I'm willing to contribute my research/design/marketing skills (such as they are) to a group effort. I don't think this would take a whole lot of money, but perhaps a lot of time from the people willing to promote it (as with MUDs themselves).
-Aloysius
Dark Tower
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