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They didn't join the warriors guild, they joined the army, or a mercenary guild, or were born into knighthood, or some other type of social construction similar to a guild. I'm sort of lumping these things in with 'guilds' and 'classes' in that they teach you specific skills, and you are readially identified as being affiliated with the given organization.
I have a perhaps controversial opinion about this statement.
First of all, players don't always know what they want. All players, however, think they know what that want.
Secondly, one of the thing that makes the great muds great is their adherance to their undiluted vision of the game they would like to play, whether or not it is what the majority players think they want. Ultimately players want high quality compelling content.
Playing the popularity game will get you a few minor victories in the short run. However, if you stick to your vision and don't give in to player pressure,you will be defining what players want, rather than trying to live up to it.
Nearly all of the top muds I've seen pk or not run class based systems. (By top muds, I mean highest player numbers and/or financial success). Have a look at the top 10 muds listed here, they are all class based.
Ultimately I believe this comes down to the issues of communication and ease of balance that class based systems offer over skill based systems.
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