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For more explicit data, you'd probably need to ask admins who run those sites.
I was recently reading an article in The Escapist and the creator of Roma Victor (a pretty big MMO that operates on a pure pay-for-perks style system) indicates that many of the folks who spend the most money are those who don't have as much time to play.
While it is true that in some cases, the people spending a lot of money in that system are people that log a lot of hours, doesn't that make sense? I think some games are trying to address the disparity in value that exists when a 22 hr/day player and a 22 hr/month player are both paying the same $15 per month.
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