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While I think this idea has potential, I'd warn the participants against promoting the mud community as if muds were a commodity. Avoid promotions similar to "Beef, it's what's for dinner," etc.
Erdos makes a relevant point in that newcomers simply aren't going to be impressed by many of the qualities that muds hold in common. Rather, it is the diversity of content (or at least the potential for diversity) that is the biggest benefit of the community as a whole. And that might best be exploited by promoting specific subset of muds to targetted audiences, rather than promoting mudding in general.
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