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Old 11-04-2002, 01:48 PM   #26
the_logos
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Join Date: Sep 2002
Location: Mill Valley, California
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That is the case with many if not most magazines, you know. It's hardly unique to the Mud Companion. It's also the case for mainstream newspapers.

Nearly all publications have to endure being in the red for awhile until they can garner a sufficient readership to attract enough advertising to support it. The ownership of The Mud Companion's "crime" was not in any ill-intention, but simple naivete about the costs of starting a magazine. It sounds to me like he wasn't prepared for the almost guaranteed period of unprofitability.

Regardless however, he did take people's money and hasn't so far delivered on what he took the money for. Whatever his intentions were in putting out the magazine, he did take money in return for a service he hasn't so far provided. It's not really incumbent on the consumer to care what the financial difficulties of the content provider are once the consumer has paid for the content.

Still, it sounds to me like most people are only out a couple bucks, which is not a big deal by any stretch.

--matt
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