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Just as the person playing the "free" chess tournament where bishops cost $20 can play forever for free, and can potentially beat everyone else who plays. And you can point to a person who played for free with no bishops and won a game against a weaker player. Or claim that with sufficient skill, one can advance a pawn all the way to the other side of the board and choose to transform it into a bishop if one wanted, thus getting a $20 bishop for free. Or claim that with sufficient time invested, they'll be so skilled that they will be on par with bishop-owning newbies.
In reality, however, eventually the guy with no bishops is going to run into an equally skilled player with two bishops and get pasted in ten moves. (Or four bishops, analogous to the magnitude of advantage possible in many pay-for-perks schemes.) If they want to stay and compete, they're going to need to push that $40 across the giant "Free to play!" banner.
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