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Well, I looked at the Achaea site and it said, "Voted #1 in the world by gamers.com." If gamers.com did indeed vote them the #1 mud, it is merely a statement of fact (not that they are the #1 mud, just that they were voted as such by gamers.com), and there isn't much you can do about it. As far as people's quotes are concerned, they are called testimonial and everyone uses them. They are often found on the backs of books, in commercials for movies, and when celebrities endorse a particular product. A company can get in trouble when they make such testimonials up, as Sony pictures did for including phony quotes from a non-existent movie reviewer. Other than that, using quotes is quite legal.
Whether you think using quotes is unethical is a personal decision. It is not however, illegal to do so.
What Nike did was different and therefore the case is distinguishable from the present discussion.
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