Top Mud Sites Forum - View Single Post

tresspassor · 12-12-2003, 12:58 PM

It is a pretty generic form of advertising so the success is going to be determined by how much effort you put into the campaign and the game itself.

Here are some more generic advertising ideas.

The most successful campaign in advertising is when you advertise to the direct customer. So banner adds at TMS, TMC and Kyndig should be the most successful.

Stick to the free advertising on TMS, TMC and Kyndig. Do this as often as the rules allow. Try to keep your updates informative, let players know what the game is about, and also let them know new updates to the game. Make it clear that you are constantly building on the game.

If you want to retain customers from TMS, TMC and Kynding another obvious hint would be to treat every post you submit like you were talking to a prospective customer. Responding to posts with "**** off, idiot" probably isn't a great way to attract people.

Supplying needed information to the MUD community is a great way for some free advertising. If you posted the step-by-step guidelines for common MUD questions then it will become a resource. You can always have this on your web site, or just include your contact information with your mud at the bottom. I don't know how many times I have passed out yduj's moo duck tutorial. The same goes for writing articles.

After that you need to advertise where you think your customer will be on the net. purchasing google keyword adds would be a good start. Put an advertisement when someone types in "fantasy mud".

Your next option is to advertise where you think you will see customers in the real world. So advertising in comic book stores or around colleges would be a good bet. It isn't 100% assured that you will even find a client there because unlike advertising on TMS, TMC and Kyndig there is no way to know if people in that area will be interested in Mudding. But, there is a good chance.

Past that you can always try to join forces with a few other MUDs. If you have a specific type of genre for your mud (WOT, Cyberpunk, Pern) try contacting mud admin from similar genres. To avoid starting hate channels do this in a professional manner, so contact them outside their mud (check out their web site and send them an email). Just see if they would be interested in sponsoring an "open house" you will advertise for your players to check out that mud, and they will do the same.

Most importantly; keep a solid record of your advertising campaigns. I've done several add campaigns for companies (not muds). And the most important thing to remember is how successful each campaign is. If you have 10 banner advertisements track them all and see which one gains the most attention. Stick with the best campaigns. When you put a print campaign out record your net traffic and see if it does spike at certain times. Put the print campaigns out at different times (try a college one month, then a comic book store the next), this will make it easier to track. Be simple with your print advertising, don't expect users to go to You can do this for banner advertisements, just not print.

The more effort you put into it the more you will get out of it.

12-12-2003, 12:58 PM	#15
tresspassor Member Join Date: Jun 2002 Location: Minneapolis Posts: 45	It is a pretty generic form of advertising so the success is going to be determined by how much effort you put into the campaign and the game itself. Here are some more generic advertising ideas. The most successful campaign in advertising is when you advertise to the direct customer. So banner adds at TMS, TMC and Kyndig should be the most successful. Stick to the free advertising on TMS, TMC and Kyndig. Do this as often as the rules allow. Try to keep your updates informative, let players know what the game is about, and also let them know new updates to the game. Make it clear that you are constantly building on the game. If you want to retain customers from TMS, TMC and Kynding another obvious hint would be to treat every post you submit like you were talking to a prospective customer. Responding to posts with "**** off, idiot" probably isn't a great way to attract people. Supplying needed information to the MUD community is a great way for some free advertising. If you posted the step-by-step guidelines for common MUD questions then it will become a resource. You can always have this on your web site, or just include your contact information with your mud at the bottom. I don't know how many times I have passed out yduj's moo duck tutorial. The same goes for writing articles. After that you need to advertise where you think your customer will be on the net. purchasing google keyword adds would be a good start. Put an advertisement when someone types in "fantasy mud". Your next option is to advertise where you think you will see customers in the real world. So advertising in comic book stores or around colleges would be a good bet. It isn't 100% assured that you will even find a client there because unlike advertising on TMS, TMC and Kyndig there is no way to know if people in that area will be interested in Mudding. But, there is a good chance. Past that you can always try to join forces with a few other MUDs. If you have a specific type of genre for your mud (WOT, Cyberpunk, Pern) try contacting mud admin from similar genres. To avoid starting hate channels do this in a professional manner, so contact them outside their mud (check out their web site and send them an email). Just see if they would be interested in sponsoring an "open house" you will advertise for your players to check out that mud, and they will do the same. Most importantly; keep a solid record of your advertising campaigns. I've done several add campaigns for companies (not muds). And the most important thing to remember is how successful each campaign is. If you have 10 banner advertisements track them all and see which one gains the most attention. Stick with the best campaigns. When you put a print campaign out record your net traffic and see if it does spike at certain times. Put the print campaigns out at different times (try a college one month, then a comic book store the next), this will make it easier to track. Be simple with your print advertising, don't expect users to go to You can do this for banner advertisements, just not print. The more effort you put into it the more you will get out of it.