[the_logos]

Interesting point. The main reason we ask for personally identifying info is to help people get back their characters when they forget the password (and sometimes even the character name itself if they are coming back after a long hiatus) and just in general to know our customers a little better. It's nice to be able to see a character and think, "Oh yeah, Pete Jones....cool guy." Of course, people can just lie and put in false info (making it very hard for them to get their character back if they lose the password unfortunately), but most people who fill out the registration appear to fill in legitimate details.

Still, your point is worth considering. I'm going to be pointing one of the guys at this and asking him to try a test where we compare conversion % out of registration with current system vs. one that asks for less info. Thanks for the idea!

--matt