Well, as it's never been tested in court in the US, at least, it's hard to know what the real impact of the EULA is going to be, but I seriously doubt that interpretation would fly. The fact that IGE's ads never pitch paying for time and always pitch paying for gold, for example, is a big giveaway.
And yes, Ebay removed -all- auctions for Everquest stuff that would infringe on their IP. Search Ebay for Everquest and then search it for World of Warcraft. You'll notice that the former doesn't have any currency sales while the latter does.
--matt
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