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Actually the word "underdog" has two meanings:
1) A loser or predicted loser in a struggle or contest.
2) A victim of injustice or persecution.
It has nothing to do with being the "best".
So basically, Brody is posting his "Loser of the Day award". Indeed rather insulting, but he's perfectly entitled to his opinion. Of course if he doesn't want to cause offense, he might try changing the name to "Overlooked mud of the day", or "Random mud of the day".
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