In the mud I play, the players themselves do most of the RP enforcing. For the most part our chars have created the flavor of the world they live in, so we have an interest in seeing it not only continue, but grow. If some poor newbie shows up and consistently refuses to RP, we kill him. We like our play to work a certain way and if they mess it up, they can make another char and try to figure out how to do it right. Sure we probably drive away players now and then but I think most of us would rather have an interesting gameworld than 500 players on at once, if 99% of those 500 were clueless and had no interest in getting clued in.
A lot of us are very protective of the environment we choose to waste large amounts of our time in. Most of the time creators don't even need to do anything because we enforce the rules to the best of our mortal abilities. This frees up their time for coding new stuff, fixing bugs, etc. We may not be that effective in the long run, but at least we try. Which is more loyalty than a lot of muds can probably boast about their players. But hey, it's worth it.
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