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Me, personally, I think fake reviews suck. They only prove that whoever you're reviewing the mud for clearly sucks as well. Especially when all you can think of is "D00d! This place r0x0rz you!" as a comment. And to the one person who admitted to doing fake reviews, that's even lower. It means YOU suck in addition to your mud. Shame on you!
On the subject of what constitutes a review, good or bad, I'm not sure, but I can guarantee you not even 3 sentences is enough. You need to at least convey the illusion you know what you're talking about. Something that just can't be done with 3 sentences that look like my dog barfed them up after eating the newspaper.
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