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On Zebedee, we used to have a reward system where players would receive xp whenever they registered a vote. This was since outlawed by TMS and we have removed it. However, players became aware of the site and it's usefulness in attracting new players, and thus are keen themselves to keep us in the top slots. They get quite excited about it especially when the list resets and you don't need x squillion votes to be first.
Some of our players only log on for a few minutes a day, but even they still vote. It doesn't take that many players to keep your total quite high, if they vote every day by routine.
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