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The fallacy there is equating "original" (can't say I almost ever see anything original on any MUD though) with "good." WoW is an excellent (in the minds of many people) popular game. It's also about as unoriginal as they come. The Sims is an excellent (in the minds of many people) and popular game. The Sims was also reasonably innovative.
'Good' is in the eye of the beholder. What you have to do to create a popular MUD is create a MUD that will be viewed as good by a reasonable number of people.
--matt
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