I ran the web submission version before. While it lowers the barrier for *submission*, saving a player the trouble of logging into the game, it really doesn't lower the barrier for entry in the long run. What it did for me is increase the amount of crap in my email, including some of the most ludicrous and laughable character concepts I'd ever seen.
Ultimately, I ditched it. Over time, I've become much fonder of the immersive in-game character creation system. It's a little more trouble for the short-attention span player, but at least it puts them with you in real-time so they can ask questions and resolve potential thematic concerns before they invest a lot of time in a concept for submission.
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