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My only reference has been this specific thread on the forums. There seemingly have been only been a very few who have been against IRE labeling themselves as free to play. Maybe four or five people at maximum. Granted it is not a very reliable way to be making judgements, but from what I have been gathering it seems that the majority are fine with the way IRE advertises themselves.
I would be confident that if there was some scientifcally random survey done on people who were posed the question "Do you think it is false adveritising to label your game as free to play if you could play the game for free for an unlimited amount of hours, but for the game to have an optional payment system of purchasing credits to enhance the character your are playing?", the respondents would of that survey would find that it was not false advertising at all.
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