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I don't think TMS would shut down if Matt pulled his advertising. However, IRE is certainly Syno's best customer both traffic-wise and advertising-wise.
As far as Matt goes - I can only assume that there was at least some amount of promise behind his words. But if you are really curious as to why he would do it - you should ask him. He's the one who made the comments. We have just reacted to them.
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