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Getting on the cover of PC Gamer is added publicity for their game. Added publicity can translate into added profits. They put making money over making quality. Not much different than many other fields of creative endeavor.
Well, that's my point about MUDs. Doesn't just apply to making money, but to appeal. No offense, but the most innovative MUDs I've seen have been free MUDs, built by people who wanted to create a great MUD, had the talent, and put the effort into them, and weren't concerned with making the most popular MUD of all time but rather a quality one. Commercialism and trying to appeal to a broad audience often leads to lesser risk-taking and fewer attempts at creative quality over proven results in an attempt to appease the masses.
Take care,
Jason
P.S.--Above post not intended as a flame (since cries of "flame" seem to flow freely upon any observation made on these boards) and there are examples of non-MUDs and MUDs which managed to appeal to the masses while being innovative. They're just rare.
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