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When searching for a mud to play at topmudsites, The Mud Connector, and kyndig, one of the first things that a person will see is the mud's description, whether in the search database or a review or an advertisement.
1) If a mud seems to meet the basic criteria of your search - but its description is written most terribly - how much will this influence the likelihood that you will visit the mud?
2) When considering what best to put into descriptions, how much depends on the mud's audience (e.g., RPers vs. PKers, newbies vs. veterans, etc.)?
3) Given the audience you are most interested in, what types of things should be included in an ideal mud description? What types of things are often included that should not be?
4) How would you adapt your ideal description if you wanted to attract a broader audience?
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