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Naked women usually generate traffic.
Just kidding.
The only thing you really can do is to hang in there or compromise the integrity of your site by widening the appeal. I recommend the former since the latter essentially destroys the purpose of your site.
Word of mouth is a powerful tool and finding an audience where it was presently not known to exist is another. Try posting on forums that might have potentially-interested players but not necessarily those familiar to MUDs to begin with. Role-playing or gaming forums are one such possibility. If you have any semblence of a budget, try advertising on sites that offer it.
Good luck and take care,
Jason
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