People are attracted to what they cannot possess.  I recommend you demote yourself to level 64 or whatever the highest is minus one, and make a fake person at that highest level, who does not really exist but who is supposedly your boss.  All mysterious and such (go ahead, spread rumours).  Players should be your most important priority, but they should not be able to *sense* this...  it should be more subtle.  If players percieve the gods are pushovers, the MUD is a joke.
Never assume people read a guidebook just because you issue it to them.  Guidebooks tend to be very dull.
If you ever catch one of your fellow deities doing something like teleporting to a player and healing them, or giving them potions or anything of that nature, that deity needs an immediate reprimand, placement on a watch file, or possibly demotion.  This sort of thing completely ruins a MUD when it happens.
So what I'm saying is, be approachable but "above it all".  Answer questions unemotionally and in your answer try to give an appropriate helpfile reference.  But if you do this, please, make sure the helpfile is actually up to date...  especially on stock muds, you wouldn't believe how often a mud will be up for years and still have helpfiles which make explicit references to some other mud where the codebase was developed.