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I don't know about DG, but Simutronics has marketing deals that no free MUD could hope to compete with. Deals with mainstream magazines like Computer Gaming World, and, I'm told, Rolling Stone. They also have, or had, a relationship with Microsoft's Zone, Rennaisance Entertainment Corp (they run Renn faires), and more, to promote their products. There's nothing wrong with any of that of course, and their marketing people are pretty good at what they do from what I can see.
--matt
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