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By insulting everyone who doesn't apply?
Then he's doing it the wrong way. There are thousands of muds out there, the majority of which are looking for coders, and the majority of so-called "coders" hardly qualify as such. That means that the "good" coders can choose from hundreds of possible muds to work for (assuming they're not creating their own already).
So if you post "We're look for coders for our ROM mud and we're not going to tell you anything about it!", the only people applying will be the "riff raff" - those who will apply for anything that might give them the chance to have an imm.
If you want to get the attention of good coders, you need to show them something that'll attract their interest.
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