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I'm not talking about Achaea here, but the rules stop you from treating those who vote and those who don't vote differently.
Treating the two groups differently is seen as rewarding one group over another. A reward is something someone sees value in. XP bonuses for voting aren't a problem if there is no value in them. Some people consider getting a message because they haven't voted (regardless of how often it is shown) as spam. If only people who don't vote get the spam, those who vote before logging in are rewarded by not being spammed.
You could say "being in #1 is considered a reward" but everyone in the mud gains that reward regardless of if they vote, so therefore those who vote aren't being the only ones who are rewarded. The rules target rewarding those who vote. Reaching goals (such as reaching the position of #4) isn't (as far as I know) punished in the rules.
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