Hopefully you can do that, or it will follow the same pattern as the e-mail spam, where the spammers have started to misspell their irritating products to avoid the filters most users have in place.
So now they spell it VlAGRA (with an L) or V*I*A*G*R*A or embed it in an image.
It's amazing how anyone could think that sleazy methods like that would make people want to buy their product. It rather has the effect of most sensible people getting in a bad mood every time they see that name.
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