I write with a fair degree of certainty when I say that it was a small-ish group of people, who told thier friends, put links in a few places, and then mentioned they should vote if they liked what they saw. I noticed the position and total forum members skyrocket.
And yes, it's totally worth it to have MUDs below the top 20's. Some of us look at the second or third pages as well.
However, some of the final pages are worthless, in my opinion. MUDs that have less than something like ten votes or so will never recieve a click from me, because at some point, the votes are so low that you know even the head builder/coder/god/whatever isn't voting.
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