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Good newbie areas are a must. You have to get the players hooked early! I tend to be the type of person with a really short attention span, and if I don't like what I see within a few areas (either they are mostly stock, poorly done, or just plain boring) I will leave immediatley. Builders should focus on getting a loyal newbie playerbase first, then begin to treat heroes with cool zones as more and more of them appear. Build the base first, not the top!
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