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Magazines are not competitive games. Would you feel the same way if you were invited to play a "free chess competition", only when you turned up you discovered that you only had a king and 8 pawns, and the rest of the pieces cost $X each? For those who didn't want to spend cash, there would be the option of performing "favours" (polishing shoes, doing the laundry, fetching the shopping, etc) for other contestants, who would then give you a playing piece in return. That'd still be a "free competition", right?
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