We are not omniscient. Most of us only play a small handful of muds, and therefore we don't automatically know when other muds are violating their license unless someone informs us.
In this case, Aardwolf was actually praised for showing up on the list - for being a "non-commercial" mud that had finally knocked Achaea from first place (I even clicked a vote for Aardwolf myself, to help cheer them on). Only then was it debated whether or not Aardwolf was, in fact, non-commercial - and that involved someone pointing out the fact that it was selling in-game benefits.
So yes, drawing a lot of attention to your mud will result in people noticing things that you might otherwise have rather they didn't - nothing amusing or ironic about that, just common sense.
And as to "why" we are so against such activity - well, you can read my views here:
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