Re: How not to be still-born
Not to nitpick, but McDonalds is a franchise. The manager would be the equivalent of someone running a stock mud based on a successful codebase - something that's considerably easier than creating your own from scratch.
As I mentioned in my previous post, the part of development I found hardest was reaching the point where there was something playable, because only then could I bring players on board to give feedback and help provide the motivation I needed to carry on developing the game. But if you start out with a stock mud then you already have a fully tested and playable game from day 1, built upon the success of others, and can immediately start advertising for players.
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