Enough room for players to actually shape the game. Not change the theme or anything major like that, but if a city is roleplayed as being taken over, then.....the city should be taken over. Governments should fall, things should CHANGE along with the roleplay. I've played too many MUD's that restrict this, you can only do what THEY say you can do.
Actual punishments for the people who are caught cheating and ruining the game for everyone else.
Immortals that actually roleplay and interact with mortals. Too often (this is actually the same MUD from before), the immortals will sit on their high horses with absolutely no knowledge of what's going on in-game.
Consistent code and area changes to keep things interesting.
The potential for players to create their own material in the game. Player created organizations, cults, etc. But limited so that they fit with the theme of the game.
Immortals who listen to complaints.
COMPLETELY Newbie friendly, yet still challenging for the experienced players.
RP mandatory.
I don't like huge playerbases, I would say 50 average. It allows you to still be intimate with the players, and gives you plenty of opportunity to meet new ones.
Helpful Immortals.
I hate too much color, I've played on MUD's that have bright pink blinking mobs (eew).
Um, I'll think of more later.
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