Color in MUDs is obviously a personal thing, each person will want something different. A system used on our MUD that seems to work quite well is to allow the players to choose the colors they see messages in themselves, this covers tells, chats, wartalk, clantalk, says etc. This way they can have things as bland or as gaudy as they like, the same goes for title descriptions, this is one of the few ways a player can visually add their own style to their character for everyone else to see.
Room descriptions are a single color unless to highlight a particular word, room titles are a different color to desc. At the moment, the default color for our room descriptions is bright yellow, after having several players asking for sunglasses so the could read they screen, we are considering changing the default color to something a little more subtle. As builders, we have also dabbled with using room description colors to fit in with the type of area, e.g. green for forest, dark cyan for ocean, dark yellow for desert. This seems to have been reasonably well recieved by the players.
One stipulation regarding color on our MUD... under no circumstances is flashing text to be used.
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