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I work as an actor, and one of my gigs is I work as a "hauntactor" in a professional haunted house during Halloween season. There are also a lot of haunt industry websites that cater to both haunted house fans & the haunt management & workers (actors & make-up artists, etc.) These websites have both reviews and boards, & have exactly the same problems that mudsites have. In the Chicago area there are a large number of haunted houses that are both professional and non-profit houses. There is a huge rivalry between the houses for bragging rights as the scariest in the area. Now the websites allow anybody to submit reviews for any haunts, and the same thing happens there that happens here. People from rival houses post troll reviews against their rivals, and super reviews for their own haunts.
Now a few of the websites are considering either stopping reviews altogether, which is a hard decision, because good reviews produce customers. Yet every Halloween it seems like the haunt trolls come out to play, & spam up both the reviews & the boards with crapola.
I think some sort of pre-post examination of incoming reviews is probably needed, even though there will be accusations of censorship & prejudice. The other options would be to eliminate them, or have a pre-register system like the boards have - register & get an e-mail with your password, & access can be cut if guidelines are not met.
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