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In light of that theory, could you explain Adam's decision to exclude Medievia from the ranking list for pressuring their players too aggressively to add traffic to his site? Heck, why have forums at all, if it is a "traffic exchange and nothing more"?
One reason the site can generate traffic is precisely because it is a useful resource. Making it a more useful resource would help traffic. Allowing people to use it deceptively is not good for the long-term health of the site.
I know Matt and Threshold like the "just traffic" theory, and it's how they treat the forums, but it's pretty clear from Adam's posts and the text on this site that he wants it to be a resource to players as well.
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