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Improve the quality of the site for whom? Such qualitative judgements are purely subjective. I certainly wouldn't consider the site higher quality if it pandered to the loudest voice rather than doing what was best for its own growth. As for the fact that the site is advertised as a MUD resource, I don't think there's any dispute to that. But there's no greater "variety" in what is listed on the site under one system or the other.
You are assuming that they would continue to vote. Where are you going to place these new rankings? If they are on the front page, with the commercial below the non-commercial, then the exposure is reduced and the desire to vote for the vastly greater number of players of commercial MUDs is decreased, far outweighing the number of new voters from smaller MUDs who might now find themselves inspired to frequent the site. If the commercial were placed above the non-commercial, almost nothing would have been accomplished by this as the amount of exposure for the larger non-commercial MUDs would decrease as well.
As I explained above, the incentive for the supplier of most of the site's traffic to continue to vote would decrease under the proposed system. Call it what you will, it would be bad business to continue to support the site if it was intentionally designed to limit your exposure, and that would be a disservice to the playerbase. This isn't unethical by any means, it's being more responsible to the people who are playing your game than to others who have no interest in their entertainment.
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