I've done something similar to this before. I've asked people what they want and then assembled an area based on some of the ideas. Personally, I don't like to do it very often, because I have a hard time getting into an area that's been defined for me.
I have considered having the mortals suggest areas they want to see, and put them up on a page where builders can pick from them if they're having a hard time choosing an area idea. That way a builder doesn't get stuck with an area they don't want.
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