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Completely agreed. Our current monthly advertising budget stands at $0, and we're one of the larger "actually free in practice" (*) games. We aggressively try to make ourselves visible on various sites that permit free advertising (like the forums here), but it's not as simple as writing a check.
It's a whole different world. I know it, you know, and it seems to me like everyone on this thread except the IRE affiliates knows it.
(*): Or whatever term we're forced to use to describe our operations model here..
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