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Because it's already available to both the commercial and the non-commercial muds. Commercial muds can also afford large banners and paid adverts. This proposal is to give the non-commercial muds their own additional advertising option.
Well the fact that the commercial muds tend to have far more players than the non-commercial muds is a bit of a giveaway.
However you're making two assumptions of your own. Firstly, you're assuming that having a cost is a negative influence, yet every time the subject of pay-for-perks/play arises there are plenty of people saying that they prefer that option. Secondly, you're assuming that this proposal needs to be justified or somehow balanced out against paid advertising - it doesn't, any more than the commercial muds should have to justify buying banner space.
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