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Two questions:
1) Why is free advertising considered to be irrelevant in comparison to paid advertising when they both accomplish the same goal - i.e. exposure? If someone comes to TMS they see a banner and they see a list of other MUDs advertising themselves a couple of inches lower. Is this a mammoth difference? And this really applies to all sorts of advertising mediums, magasines and gaming sites can and do review games without payment.
2) Your points seem to hinge on the assumption that advertising is a much stronger factor in acquiring players than lower price. How do you support this?
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